Informationen zur Anzeige:
Product Marketing Manager (m/f/d)
Enmacc GmbH
München (DE)
Aktualität: 20.11.2024
Anzeigeninhalt:
20.11.2024, Enmacc GmbH
München (DE)
Product Marketing Manager (m/f/d)
Aufgaben:
Your responsibilities will include building an in-depth understanding of our customers, our product and our vision.
- Product Launch - Lead the strategy and execution of the GTM for new product developments, and tracking it's success
- Collaborate internally with Product (to fully understand innovations & features), Sales (to bring our product to the energy trading world)
- Develop clear and compelling product narratives and positioning by understanding customer needs, product roadmap, market trends, and competitive forces
- Plan and execute our cross-functional GTM journey based on real customer examples, empower Sales teams to understand key product features and functionalities and their application to specific use cases
- Create content for product related materials and communications such as: one-pagers, pitch decks, product launch emails and blog posts
- Create content for events, sales and customer success training and marketing content related to product
- Product Marketing Strategy - Gain insight into our target personas and their buying needs and continuously refine our ICP based on market insights and new product developments
- Develop product marketing strategies (pricing, advertising, product launch) based on data and market insights
- Translate technical details into benefits for the user
- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
- Communicate the value of new products and services to the sales and marketing team
Qualifikationen:
- 5+ years in Marketing
- At least 3 years exclusively in Product Marketing
- Experience with writing content in English
- Experienced in crafting educational and engaging content
- Fundamental project management skills
- Excellent written, verbal communication and presentation skills
- Fluent in English, and another European language is advantageous
- Autonomous and result-oriented self-starter with an entrepreneurial mindset
- Enthusiasm for tackling challenges in a fast-paced setting and delivering exceptional outcomes
- Eagerness to adapt and go the extra mile to drive company success
- Ability to balance being hands-on and strategic in approach
- You are a curious innovator, who likes to test and learn new things
Standorte