25 km
Enmacc GmbH
Product Marketing Manager (m­­/­­f­­/­­d) 20.11.2024 Enmacc GmbH München (DE)
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Product Marketing Manager (m/f/d)
Enmacc GmbH
München (DE)
Aktualität: 20.11.2024

Anzeigeninhalt:

20.11.2024, Enmacc GmbH
München (DE)
Product Marketing Manager (m/f/d)
Aufgaben:
Your responsibilities will include building an in-depth understanding of our customers, our product and our vision. - Product Launch - Lead the strategy and execution of the GTM for new product developments, and tracking it's success - Collaborate internally with Product (to fully understand innovations & features), Sales (to bring our product to the energy trading world) - Develop clear and compelling product narratives and positioning by understanding customer needs, product roadmap, market trends, and competitive forces - Plan and execute our cross-functional GTM journey based on real customer examples, empower Sales teams to understand key product features and functionalities and their application to specific use cases - Create content for product related materials and communications such as: one-pagers, pitch decks, product launch emails and blog posts - Create content for events, sales and customer success training and marketing content related to product - Product Marketing Strategy - Gain insight into our target personas and their buying needs and continuously refine our ICP based on market insights and new product developments - Develop product marketing strategies (pricing, advertising, product launch) based on data and market insights - Translate technical details into benefits for the user - Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research - Communicate the value of new products and services to the sales and marketing team
Qualifikationen:
- 5+ years in Marketing - At least 3 years exclusively in Product Marketing - Experience with writing content in English - Experienced in crafting educational and engaging content - Fundamental project management skills - Excellent written, verbal communication and presentation skills - Fluent in English, and another European language is advantageous - Autonomous and result-oriented self-starter with an entrepreneurial mindset - Enthusiasm for tackling challenges in a fast-paced setting and delivering exceptional outcomes - Eagerness to adapt and go the extra mile to drive company success - Ability to balance being hands-on and strategic in approach - You are a curious innovator, who likes to test and learn new things

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