Your responsibilities will include building an in-depth understanding of our customers, our product and our vision. - Product Launch - Lead the strategy and execution of the GTM for new product developments, and tracking it's success - Collaborate internally with Product (to fully understand innovations & features), Sales (to bring our product to the energy trading world) - Develop clear and compelling product narratives and positioning by understanding customer needs, product roadmap, market trends, and competitive forces - Plan and execute our cross-functional GTM journey based on real customer examples, empower Sales teams to understand key product features and functionalities and their application to specific use cases - Create content for product related materials and communications such as: one-pagers, pitch decks, product launch emails and blog posts - Create content for events, sales and customer success training and marketing content related to product - Product Marketing Strategy - Gain insight into our target personas and their buying needs and continuously refine our ICP based on market insights and new product developments - Develop product marketing strategies (pricing, advertising, product launch) based on data and market insights - Translate technical details into benefits for the user - Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research - Communicate the value of new products and services to the sales and marketing team