- Analyse block diagrams and schematics for key applications within Industrial segment to gain deeper understanding of application features, trends and benefits and become the Industrial applications expert at Nexperia - Create application-level marketing material jointly with colleagues from business development and business groups to provide technical application training to sales and Field Application Engineers as well as enable future Design In - Promote the product value (strengths versus competitive products) and quantify the technical benefits derived from choosing Nexperia solutions to our customer base - Stay informed and share information about competitive products and technologies in dedicated applications such as Automation, Motor control, Robotics, Power Tools etc. - Translate today and future system requirements into product specifications for our product roadmaps within the different business groups - Manage application-specific design-in promotional campaigns to ensure early involvement in the customer's technology roadmap and a timely flow of information to all necessary stakeholders - Support the preparation of white papers and blogs for focused applications and represent Nexperia at various conferences/exhibitions - Engage on customer solutions and provide technical system support