As a Lead Generator on our team, you will: - Work on accounts (from the prioritized RAD quadrant) for MM/CEP to improve segmentation data in Microsoft Dynamics and SFDC (CEP A + MM accounts) - Follow up on the events, online demand, manage qualification of the leads and deliver good quality data to sales - Support leads generation: Run local promotional offers - including stock cleaning promo, bundle offering, new products, etc. - Profiling contact details for customers - MM/ CEP- improving the quality of data in the system- its linked with the whole profiling (improving segmentation data) as in point - Transform unqualified leads into qualified leads, and if not fully BANT qualified, at least profiled leads - Cooperate with country marketing team members to support marketing lead generation post - activities (customer contact details update, etc.) - Cooperate (not overlap) in telemarketing projects to create qualified opportunities for ISRs/telesales - Cooperate with the telesales/sales team for lead hand overs and follow up into opportunities