This experienced B2B copywriter transforms market data, company news, new feature releases and customer stories into informative and digestible content, targeting different personas and stages of the customer lifecycle. - Designs and owns the content strategy, ensuring regular coverage of topics that speak to the trader community throughout the customer lifecycle. - Manages and executes content marketing in multiple forms, including ebooks, data reports, customer success stories, blog posts, videos, podcasts and social media updates, to support new feature launches, thought-leadership, SEO, customer activation and retention. - Owns the organic social media strategy and presences, including LinkedIn and YouTube. - Manages email nurture campaigns as well as ad hoc emails promoting new platform features and company updates. - Writes copy for the website to convert high-intent leads. - Ensures consistent quality and tone of voice of all enmacc communications. - Stays up to date with the energy trading market and explores new ways to keep content relevant and high-performing. - Analyses content performance to inform the content strategy.