- Work in interdisciplinary project teams as the voice of customer throughout all project phases from requirements setting to the launch. - Manage product launches defined by a stage gate driven Product Development & Introduction process. - Assess market requirements and user needs and develop market entry strategies for new products including pricing strategy to ensure delivering on margin and revenue goals. - Producing business cases for product opportunities as a basis for investment. - Help developing marketing and launch plans in collaboration with product marketing managers including product training for sales and others departments. - Work with Marketing to produce marketing and technical literature on time and in budget. - Support with strategic input regarding key clinical conditions that Azenta should focus on, based on our core competencies and based on the capabilities of currently available solutions. - Product Maintenance: ongoing care and support of product line, including monitoring customer satisfaction, competitor activity, new customer needs and sales support materials, product changes and maintaining a business intelligence database for the product portfolio. - Develop and maintain key metrics to measure success in all responsible areas. - Actively champion and demonstrate the Azenta Values of Customer Focus, Achievement, Teamwork, Accountability, Employee Value, and Integrity in all activities.